NIKE GOAL-DANG, NIKE POP-UP STORE in Songwat, Thailand
In ancient times, sailors travelled along the Chao Phraya River, with goods.
As they arrived, people mete to trade, exchange ideas, and share culture. A meeting point where different cultures came together,
Here, in Songwat
My main responsibility was to visualize the storefront,
disarranging elements such as crate, silk, etc.
not to make it looks clean and polished like a modern store.
But to make the space to feel busy,
as if the business was thriving and goods were constantly moving.

